National Etruscan Museum of Villa Giulia

In 1867, beer enthusiasts were greeted with an exciting development as Gerard Adriaan Heineken established a brand-new brewery in the bustling heart of Amsterdam, laying the groundwork for what would become one of the world's most recognizable beer brands. As you step into the vibrant atmosphere of the old brewery, you're invited to immerse yourself in the captivating world of Heineken beer, where history and tradition interweave seamlessly with modern brewing techniques. Embarking on a 1.5-hour self-guided tour, you'll have the opportunity to delve deep into the rich heritage of the Heineken brand, unearthing intriguing stories that trace back to its origins. Throughout your journey, you'll gain insights into the meticulous beer brewing process that transforms simple ingredients into the frothy beverage enjoyed by millions around the globe. Explore the remarkable innovations that Heineken has introduced over the years, showcasing their commitment to pushing boundaries in the brewing industry. Discover the secrets behind what it truly takes to serve a world-class beer, from the brewing process to the perfect pour, all while accompanied by a short presentation in English within the factory's historical walls. Uncover the four natural ingredients that form the basis of this iconic brew, allowing you to understand the craftsmanship involved in creating each pint of Heineken. Additionally, you'll learn about the brand's remarkable sponsorship activities, shining a spotlight on their partnerships with major sporting events like Formula 1, the UEFA Champions League, and the Rugby World Cup, reflecting their commitment to celebrating shared experiences and passions. As the tour comes to a close, you'll have the delightful opportunity to raise a glass with fellow visitors, forging new connections and making lasting memories in the heart of Amsterdam's beer culture.