Discover your experience
The iconic Heineken® Brewery, which first opened its doors in 1867, continues to be a must-visit destination in Amsterdam for beer enthusiasts in the 21st century, merging history with modernity in a delightful way. Visitors will find themselves in an interactive, semi-guided setting that offers an immersive experience inside the original Heineken® brewery, making it a vibrant hotspot for those who truly appreciate beer and a quintessential part of the Amsterdam experience. Get ready to quench your thirst and dive into the Heineken Experience!
As you arrive and take in the sights of bicycles whizzing past outside, you will step into the Heineken Experience and kick off your adventure by wandering through historic brewing rooms that feature genuine 18th-century wooden and copper machinery. This authentic atmosphere sets the stage for you to fully appreciate the artistry of brewing. You'll also have the chance to engage with contemporary interactive games linked with Heineken’s global sponsorships, which include mega events like Formula 1, UEFA Champions League, and the Rugby World Cup, showcasing the timeless charm of Heineken.
Prepare for some light-hearted moments as you explore quirky exhibits inside the Heineken Experience, where you'll uncover intriguing aspects of beer brewing, such as what it feels like to be a beer bottle for a day and gain a whimsical, beer's-eye view throughout the brewing process. For those eager to enhance their experience, there’s a free Heineken® Experience app available that includes valuable audio content and a convenient map highlighting 'Amsterdam's Best Hidden Gems,' ensuring you won’t miss a thing during your visit.
Did you know that the world-famous Heineken® is crafted using just four natural ingredients? During the tour, you’ll have the opportunity to delve into the science behind your favorite brew, exploring each ingredient—tasting, touching, and smelling them individually before experiencing their harmonious blend, all while learning about the brewing magic involved.
To cap off your day, you'll be treated to a small beer-tasting session as part of the tour, followed by two complimentary beers served in a stylish and atmospheric bar that concludes your Heineken journey on a high note. By the end of your visit, you'll not only have expanded your knowledge of the brewing process but also become fluent in the universal language of Pilsner—making your experience at the Heineken Experience truly memorable.
